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Building in the open · Pricing proposal

Free software.
Real running costs.

How we’re thinking about a free foundation, optional AI, and usage-based messaging.

Free to you is not free to run.

Hosting, storage, support, and helping people move all have costs. Our proposed model pays for those through optional services, rather than putting the basic tools of practice management behind a subscription.

Development savings should benefit practitioners.

AI-assisted development helps us build with a smaller team. We want those efficiencies to lower the cost of running a practice, while paid services contribute to the free foundation. It is a business model we need to validate with real usage, not a promise of cost-free infrastructure.

AI is a workload, not a magic button.

A short text draft and an hour-long recording have very different costs. Model choice, recording length, retries, and context size all matter. That’s why AI Plus is proposed at $19 per clinician per month with 5 recorded-audio hours, 100 text assists and $3 of SMS credit. Pay as you go costs 3¢ per recorded-audio minute and 10¢ per bounded text assist. Live interpretation and voice agents need separate pricing.

SMS depends on where it goes.

Carriers charge by destination and message segment. A long reminder can cost more than a short one. Plus includes $3 of monthly SMS credit. Without Plus, or after that credit, the proposed rate is 3¢ per US segment and 15¢ per Austrian segment. Sender setup, rental and replies are separate.

Moving stays free.

White-glove migration is part of the free foundation. It still takes our team time, and we need to account for that in the economics. Free to customers should mean exactly that, without pretending the work has no cost.

These are proposed terms for the new model, not an announcement that every AI workflow has shipped. See the plan page for allowances and availability.

Explore the pricing proposal ↗